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RADIANCE International, formerly ERECXEL Enterprises, was started in 1997 with the development of PENIMAX Adjustable Penile Bands. This drug-free erection enhancing aid has already sold more than 150,000 sets worldwide.

PENIMAX Band was later improved in design to what is now theERECXEL Adjustable Penile Bands. ERECXEL Band was granted the US Patent No. 5,810,710 in 1998. It was approved by the USFDA as an over-the-counter treatment device for erection problem due to penile venous leakage.

ERECXEL Bands have been featured by several publications,including a highly positive product review in the November 1999 issue of the GQ Magazine. The product was first featured at the 1999 American Urological Association Annual Meeting in Dallas, Texas. This product has also won the First Place Award Personal Health Care Category at the 11th International Invention Convention.

In an effort to provide the male population with wider choices of innovative yet drug-free erection enhancement products, we further developed ENHANCE and ERECTUS erection bands. Recognizing also that Premature Ejaculation is the most common concern among men, the 3 Step Premature Ejaculation Control Self-Treatment Program was conceived.

RADIANCE International continues to develop and find new products to expand its MALE ESSENTIALS product line, with particular focus on innovative wellness and intimacy enhancement products for men.

MALE ESSENTIALS products are primarily offered through MALESTORE.COM, which is owned and operated by
RADIANCE International. A number of distributors and retailers,
like DRUGSTORE.COM, DISCOUNT DRUG MART and
ADAM & EVE, are already selling the company's products in the
US and Canada. Efforts are currently being initiated by the
company to make these products to become available at all stores
where condoms are sold.

RADIANCE International is based in Los Angeles, California.

For product information, please call
Toll Free (within USA) 1-800-738-8008
Outside of USA 1-323-257-8690
or by fax: 1-323-257-1850
Email: customerhelp@malestore.com

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